Creative Director
To see similar active jobs please follow this link: Remote Design jobs
Job Description
Eventige Media Group | Agency Creative Director
Creative directors play an essential role in the marketing, creative, communications and digital departments. They are responsible for leading their team, developing creative guidelines and directing creative work, including print collateral, websites, email campaigns, television and radio advertising, and many related tasks. It’s a dynamic job. One day you may be writing content for the launch of a new website. The next, you can be standing beside the director’s chair at a casting call. Thus, you’ll need to be an expert in all facets of the creative process — and the creative industry — in order to produce the best work Creative Directors also must be great leaders with the ability to maximize the talents of their teams. Doing so means being a coach, a teacher, an instructor, and a critic all at once. Creative directors work with copywriters, graphic designers, web designers, account managers, brand managers and other marketers on a daily basis. As a creative director at our agency, you will be in charge of a team of skilled and dedicated marketers. But your clients will be dedicated to their own industries and interests. As a result, you need to be an expert not only in the creative process but also on selling your ideas and concepts to customers. Like their in-house counterparts, creative directors in agencies have high-profile positions as well as the pressure that comes along with it.
Skills & Requirements
Creativity | Creative directors will invent new ideas for branding, advertising campaigns, and marketing messages. They need to understand design and smart copy and recognize fresh approaches to advertising.
Analytical Skills | Advertising and marketing are ever-evolving, and good creative directors are able to analyze trends, look at new data and keep with the times.
Decision-Making Skills | Advertising campaigns have timelines, and creative directors will need to make decisions on final copy, final art, finished commercials and radio spots.
Interpersonal Skills | Creative directors will meet with corporate heads and clients on a regular basis. Being a good communicator to all involved will help greatly.
Management Skills | Creative directors often have to keep many creatives on schedule and manage their own time.
Setting Creative Standards
People need to know what the bar is and what's expected of them. Higher is better. But be clear with expectations and examples, especially if you are trying to introduce a change and improve the work moving forward. Other people on the team may not have the same understanding of visual communication, so do your best to explain what is needed and why. Keep campaigns focused so that everybody is always working on-brand and on-target.
Be Approachable and Accessible, and Eliminate Anxiety
There are other people working on campaigns and in other departments. They'll be nervous, anxious to know what creative direction to take and how to approach the task. They'll be eager to know how they need to apply their skills to blend creative and execution. Be a coach, a leader and inspire them to understand the direction's importance to the bottom-line of both agency and client. Campaigns are about unified understanding; once others understand the 'campaign directive' they can source everything to assist that direction but cannot do this unless a campaign directive is established. Once established, their uncertainty goes away and they will be more productive as a result of being less anxious about what to present and why.
Find Out What Teams Think About The Work
You want to know how they feel about their output and they want to know you're willing to hear their suggestions. They'll appreciate that you're listening and you'll get a fast sense of whether they share the same standards as you. If their approach is not on-brand, steer a meeting to explain the 'big picture' and how they can integrate their support to enhance the clients' campaign. Always lead by setting meetings and inspiring direction. Welcome feedback and often.
Create a Culture of Honest Engagement
Allow anyone at any level to speak their mind, throw in an idea, or express their opinion about the work. It's ultimately your decision, and you have to make it, but if people feel they can be honest, you'll have a much better culture. Fight for scrutiny in all creative directions.
Be Specific and Constructive
We've all heard it: "That's just not doing it for me." What kind of feedback is that? Any creative director can say that. It's meaningless. A good creative director gives feedback that's useful. Why exactly isn't it working or doesn't look right? Is there a kernel of a good idea in there? If so, find it. If not, suggest angles and directions so the team knows where to go. Making them play a guessing game is the worst thing a creative director can ever do. Being quiet and creating inside your head without written or verbal explanation creates a dangerous situation as everybody has to wait for the product to critique the direction. This will burn time and money, resulting in losses to both productivity and inspiration; teams will feel that their input is rejected by default or that the creative director feels that their own ideas are always ‘better than the team can bring.’ Avoid this at all costs.
Learn from Networking with Creatives
Some creative directors have a hard time with this, either out of insecurity or not wanting to get shown up. But you're evaluated by the level of talent you attract and the work you inspire to make. They might even teach you a thing or two but only if you reach for competition and guidance. Attending online competitions or networking events as part of design-culture groups will enhance your ability to see clearly. Vehicle manufacturers purchase competitors cars so that they can see what they are up against. Look at this career as one where you can source talent for unique project outcomes. You CAN hire, so DO it. The work is yours if you hired the workers, so remember that concept in everything you do; because you can never do everything alone.
Know That Everyone is Different
We often make the mistake of trying to fit people to a job, rather than define the jobs to people's strengths and capabilities. All creative people are individuals. They think, create and generate ideas using different approaches. Learn how your teams work and create so that you can help them but also apply their talents in the right ways to the right assignments.
Don't Accept Mayhem as The Standard
A lot of creative departments and agencies hide behind the fact that the process is inherently messy to avoid managing it at all. Delivering briefs too late in the process, changing things at the last minute, suddenly remembering that you need four more executions, neglecting to review the work on schedule; most of that is avoidable with some planning.
Be Kind and Generous
People can be fragile. Let's face it; we're all a combination of insecurity and bravado. So be gentle. Be kind. Be generous with your time and your praise when it's deserved. Teach, inspire and rally teams around the truth of the best ideas being born from community involvement. Since we're always marketing to large audiences, we need a large audience to agree on where we're going and that being the best direction to go. Always assume that the outcome will alleviate your own anxiety; allowing for faster deliverables and higher quality of work. Team members who always feel they are needed as part of the creative process will learn how to help; while avoid making mistakes due to lack of understanding. Praise effort and request community involvement.
Creative Director Job Duties
- Meets work standards by following production, productivity, quality, and customer-service standards; resolves operational problems within the creative field; identifies work process improvements and recommends solutions.
- Meets cost standards by monitoring expenses and implements cost-saving actions.
- Develops presentation approaches by reviewing materials and information presented by the client; sets meeting schedule to discuss proposals and direction for initiatives.
- Determines production requirements by reviewing client requirements; considering scheduling factors, costs, shipping and other aspects of the production process.
- Determines project content by reviewing and approving art and copy materials developed; leads meetings to ideate project direction and approach.
- Obtains client satisfaction by presenting final layouts, concepts, and storyboards.
- Helps clients by answering questions and responding to requests.
- Facilitates presentation and approach for Business Development Team; assists in creating proposals and direction for creative strategy and implementation.
- Improves quality by studying, evaluating, and re-designing processes. Recommends changes to art, copywriting, and production, timing and execution.
- Updates job knowledge by participating in educational opportunities; reading professional publications and maintaining personal networks.
- Monitors marketing mix as well as results by coordinating with CMO and analytics team; tracks actions with sales and marketing representatives to ensure visual communication performance standards are at peak values.
Required Skills
- Must possess a thorough understanding of interactive communications and delivery systems, processes, and user interface design as well as industry best practices.
- Knowledge of layouts, graphic fundamentals, typography & limitations of the web; must have the ability to storyboard or translate ideas to colleagues, partners, and clients.
- A strong working knowledge of experience design, brand development, interactive commerce and the creative process; especially pitching work to clients and partners.
- Must know how to work in all media formats for integrated campaigns
- Experience with software such as Photoshop, Illustrator, InDesign & Animations
- Ability to communicate effectively, both orally and in writing
- Ability to supervise and train employees, to include organizing, prioritizing, and scheduling work assignments
- Passion, Integrity, and Energy!
Education
Creative Director Positions require a bachelor’s degree and 3-5 years of marketing experience.
Other Skills and Qualifications
Persuasion, Public Speaking, Research, Writing, Identification of Customer Needs and Challenges, Management, Market Knowledge, Adobe Software Suite, MS Office.
Full Benefits Package
We provide a complete Corporate Benefits Package. This includes Aetna Medical / Dental / Vision+, as well as 401K. Perks also include Travel to Client-Side and Vendor-Side Programs, and Expense Account (Company-Paid Credit Card), as well as Paid Learning & Training Programs for Development.
Remote Structure | Virtual Allowed (USA-Based ONLY)
Eventige Media Group's HR is structured to procure the best talent, regardless of location or travel ability on-premise. This structure allows for a very healthy work/life balance, increased productivity and client-side focus on project deliverables. At the same time, our structure is designed for professionals that are exceptionally strong at self-management, time management, and are able to connect using the latest in Voice, Video, and Direct Communications systems.
Candidates applying must feel very comfortable with a remote structure and work independently, as well as in team groups.
Company DescriptionAbout Eventige Media GroupStreamlined to be the future of global agencies, Eventige Media Group is a full-service marketing partner to some of the most innovative brands on the globe. Transparency, strategy, and use of the latest technologies are the pillars of our company culture.
Rapid Growth / Bonuses & Promotions
At Eventige, our culture is designed to reward performance. Impromptu bonuses are often distributed to high-performing teams upon successful project activation, so there is always room to grow rapidly for the right employee and dedication levels.
About the job
Creative Director
To see similar active jobs please follow this link: Remote Design jobs
Job Description
Eventige Media Group | Agency Creative Director
Creative directors play an essential role in the marketing, creative, communications and digital departments. They are responsible for leading their team, developing creative guidelines and directing creative work, including print collateral, websites, email campaigns, television and radio advertising, and many related tasks. It’s a dynamic job. One day you may be writing content for the launch of a new website. The next, you can be standing beside the director’s chair at a casting call. Thus, you’ll need to be an expert in all facets of the creative process — and the creative industry — in order to produce the best work Creative Directors also must be great leaders with the ability to maximize the talents of their teams. Doing so means being a coach, a teacher, an instructor, and a critic all at once. Creative directors work with copywriters, graphic designers, web designers, account managers, brand managers and other marketers on a daily basis. As a creative director at our agency, you will be in charge of a team of skilled and dedicated marketers. But your clients will be dedicated to their own industries and interests. As a result, you need to be an expert not only in the creative process but also on selling your ideas and concepts to customers. Like their in-house counterparts, creative directors in agencies have high-profile positions as well as the pressure that comes along with it.
Skills & Requirements
Creativity | Creative directors will invent new ideas for branding, advertising campaigns, and marketing messages. They need to understand design and smart copy and recognize fresh approaches to advertising.
Analytical Skills | Advertising and marketing are ever-evolving, and good creative directors are able to analyze trends, look at new data and keep with the times.
Decision-Making Skills | Advertising campaigns have timelines, and creative directors will need to make decisions on final copy, final art, finished commercials and radio spots.
Interpersonal Skills | Creative directors will meet with corporate heads and clients on a regular basis. Being a good communicator to all involved will help greatly.
Management Skills | Creative directors often have to keep many creatives on schedule and manage their own time.
Setting Creative Standards
People need to know what the bar is and what's expected of them. Higher is better. But be clear with expectations and examples, especially if you are trying to introduce a change and improve the work moving forward. Other people on the team may not have the same understanding of visual communication, so do your best to explain what is needed and why. Keep campaigns focused so that everybody is always working on-brand and on-target.
Be Approachable and Accessible, and Eliminate Anxiety
There are other people working on campaigns and in other departments. They'll be nervous, anxious to know what creative direction to take and how to approach the task. They'll be eager to know how they need to apply their skills to blend creative and execution. Be a coach, a leader and inspire them to understand the direction's importance to the bottom-line of both agency and client. Campaigns are about unified understanding; once others understand the 'campaign directive' they can source everything to assist that direction but cannot do this unless a campaign directive is established. Once established, their uncertainty goes away and they will be more productive as a result of being less anxious about what to present and why.
Find Out What Teams Think About The Work
You want to know how they feel about their output and they want to know you're willing to hear their suggestions. They'll appreciate that you're listening and you'll get a fast sense of whether they share the same standards as you. If their approach is not on-brand, steer a meeting to explain the 'big picture' and how they can integrate their support to enhance the clients' campaign. Always lead by setting meetings and inspiring direction. Welcome feedback and often.
Create a Culture of Honest Engagement
Allow anyone at any level to speak their mind, throw in an idea, or express their opinion about the work. It's ultimately your decision, and you have to make it, but if people feel they can be honest, you'll have a much better culture. Fight for scrutiny in all creative directions.
Be Specific and Constructive
We've all heard it: "That's just not doing it for me." What kind of feedback is that? Any creative director can say that. It's meaningless. A good creative director gives feedback that's useful. Why exactly isn't it working or doesn't look right? Is there a kernel of a good idea in there? If so, find it. If not, suggest angles and directions so the team knows where to go. Making them play a guessing game is the worst thing a creative director can ever do. Being quiet and creating inside your head without written or verbal explanation creates a dangerous situation as everybody has to wait for the product to critique the direction. This will burn time and money, resulting in losses to both productivity and inspiration; teams will feel that their input is rejected by default or that the creative director feels that their own ideas are always ‘better than the team can bring.’ Avoid this at all costs.
Learn from Networking with Creatives
Some creative directors have a hard time with this, either out of insecurity or not wanting to get shown up. But you're evaluated by the level of talent you attract and the work you inspire to make. They might even teach you a thing or two but only if you reach for competition and guidance. Attending online competitions or networking events as part of design-culture groups will enhance your ability to see clearly. Vehicle manufacturers purchase competitors cars so that they can see what they are up against. Look at this career as one where you can source talent for unique project outcomes. You CAN hire, so DO it. The work is yours if you hired the workers, so remember that concept in everything you do; because you can never do everything alone.
Know That Everyone is Different
We often make the mistake of trying to fit people to a job, rather than define the jobs to people's strengths and capabilities. All creative people are individuals. They think, create and generate ideas using different approaches. Learn how your teams work and create so that you can help them but also apply their talents in the right ways to the right assignments.
Don't Accept Mayhem as The Standard
A lot of creative departments and agencies hide behind the fact that the process is inherently messy to avoid managing it at all. Delivering briefs too late in the process, changing things at the last minute, suddenly remembering that you need four more executions, neglecting to review the work on schedule; most of that is avoidable with some planning.
Be Kind and Generous
People can be fragile. Let's face it; we're all a combination of insecurity and bravado. So be gentle. Be kind. Be generous with your time and your praise when it's deserved. Teach, inspire and rally teams around the truth of the best ideas being born from community involvement. Since we're always marketing to large audiences, we need a large audience to agree on where we're going and that being the best direction to go. Always assume that the outcome will alleviate your own anxiety; allowing for faster deliverables and higher quality of work. Team members who always feel they are needed as part of the creative process will learn how to help; while avoid making mistakes due to lack of understanding. Praise effort and request community involvement.
Creative Director Job Duties
- Meets work standards by following production, productivity, quality, and customer-service standards; resolves operational problems within the creative field; identifies work process improvements and recommends solutions.
- Meets cost standards by monitoring expenses and implements cost-saving actions.
- Develops presentation approaches by reviewing materials and information presented by the client; sets meeting schedule to discuss proposals and direction for initiatives.
- Determines production requirements by reviewing client requirements; considering scheduling factors, costs, shipping and other aspects of the production process.
- Determines project content by reviewing and approving art and copy materials developed; leads meetings to ideate project direction and approach.
- Obtains client satisfaction by presenting final layouts, concepts, and storyboards.
- Helps clients by answering questions and responding to requests.
- Facilitates presentation and approach for Business Development Team; assists in creating proposals and direction for creative strategy and implementation.
- Improves quality by studying, evaluating, and re-designing processes. Recommends changes to art, copywriting, and production, timing and execution.
- Updates job knowledge by participating in educational opportunities; reading professional publications and maintaining personal networks.
- Monitors marketing mix as well as results by coordinating with CMO and analytics team; tracks actions with sales and marketing representatives to ensure visual communication performance standards are at peak values.
Required Skills
- Must possess a thorough understanding of interactive communications and delivery systems, processes, and user interface design as well as industry best practices.
- Knowledge of layouts, graphic fundamentals, typography & limitations of the web; must have the ability to storyboard or translate ideas to colleagues, partners, and clients.
- A strong working knowledge of experience design, brand development, interactive commerce and the creative process; especially pitching work to clients and partners.
- Must know how to work in all media formats for integrated campaigns
- Experience with software such as Photoshop, Illustrator, InDesign & Animations
- Ability to communicate effectively, both orally and in writing
- Ability to supervise and train employees, to include organizing, prioritizing, and scheduling work assignments
- Passion, Integrity, and Energy!
Education
Creative Director Positions require a bachelor’s degree and 3-5 years of marketing experience.
Other Skills and Qualifications
Persuasion, Public Speaking, Research, Writing, Identification of Customer Needs and Challenges, Management, Market Knowledge, Adobe Software Suite, MS Office.
Full Benefits Package
We provide a complete Corporate Benefits Package. This includes Aetna Medical / Dental / Vision+, as well as 401K. Perks also include Travel to Client-Side and Vendor-Side Programs, and Expense Account (Company-Paid Credit Card), as well as Paid Learning & Training Programs for Development.
Remote Structure | Virtual Allowed (USA-Based ONLY)
Eventige Media Group's HR is structured to procure the best talent, regardless of location or travel ability on-premise. This structure allows for a very healthy work/life balance, increased productivity and client-side focus on project deliverables. At the same time, our structure is designed for professionals that are exceptionally strong at self-management, time management, and are able to connect using the latest in Voice, Video, and Direct Communications systems.
Candidates applying must feel very comfortable with a remote structure and work independently, as well as in team groups.
Company DescriptionAbout Eventige Media GroupStreamlined to be the future of global agencies, Eventige Media Group is a full-service marketing partner to some of the most innovative brands on the globe. Transparency, strategy, and use of the latest technologies are the pillars of our company culture.
Rapid Growth / Bonuses & Promotions
At Eventige, our culture is designed to reward performance. Impromptu bonuses are often distributed to high-performing teams upon successful project activation, so there is always room to grow rapidly for the right employee and dedication levels.