ManpowerGroup Solutions
Full Time

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Title: Virtual Marketing Specialist (Long-term Contract)

Location: Virtual/Remote

Job Summary:

Join the ManpowerGroup Solutions Consulting Team as a Virtual Marketing Specialist to help provide recruitment marketing & employment branding support to Talent Acquisition teams from a wide array of industries!

In this role, the Virtual Marketing Specialist, reporting to the Manager of Talent Engagement Solutions, will be responsible for marketing, advertising, and branding support for all Recruitment Process Outsourcing (RPO) client delivery teams. Functioning similarly to an in-house agency, the Recruitment Marketing Team is a one-stop-shop for RPO client delivery as they aim to quickly fill our clients' open job opportunities in a multitude of industries and geographic locations. Our team creates and executes on innovative sourcing and candidate attraction strategies, manages ad spend for digital and traditional advertising and marketing campaigns, and provides creative lead generation services to fill our delivery teams' candidate pipelines. Our team also supports event planning and event marketing for client's hiring events and job fairs.

We're creative thinkers. We're motivated to provide a service to our delivery teams. We operate in-and-outside the box. We're looking for someone who can bring their marketing and advertising experience into the talent acquisition space to allow our team to grow and expand.

Required Skills, Background, and Experience:

Tools, Techniques, and Tactics:
* Pay-per-click (PPC) advertising / digital advertising, including but not limited to Google Ads and Facebook/Instagram
* Note: Experience using Facebook Ads Manager, Facebook Business Manager, and Facebook Page administration are required
* Direct response advertising
* Lead generation
* Media buying
* Social media marketing
* Note: candidates need experience using social media for business purposes or on behalf of a professional organization/company/brand (i.e. not just personal accounts), specifically Facebook, Twitter, LinkedIn, Snapchat, Instagram, and their associated ad platforms, as well as supportive tools like link shortening tools, social media management platforms, social analytics, etc.
* Content creation (written, graphics/images, and/or video)
* Solid understanding of brand principles
* Microsoft Office tools, with exceptional proficiency using PowerPoint

Background and Personal Attributes (in priority order):
* Comfortable working in a sometimes-demanding environment, providing quick turn-arounds on requests, serving multiple clients at one time, prioritizing your workload, adapting and flexing to changing priorities and requests, and adhering to tight deadlines
* Acute attention to detail
* The dedication to autonomously check, double check, and triple check your own work for accuracy
* Minimum of 3-5 years' experience in marketing, advertising, interactive/digital media, or related discipline
* Outstanding understanding and application of proper grammar and punctuation framework
* Strong written, verbal, interpersonal and time management skills
* Stays calm under pressure
* Track record of being a creative thinker, creative problem solver, and taking initiative
* Ability to work both autonomously and as part of a team
* Self-driven and self-motivated, as this is a work-from-home opportunity
* Comfortable communicating directly with internal recruitment stakeholders as well as client stakeholders
* Able to be innovative and forward-thinking
* Be passionate about & have expertise using a variety of marketing/advertising tools and technologies
* Strives to grow and learn while testing new technologies and tactics
* PR-savvy with a customer service orientation
* Stays on top of industry trends and techniques

Desirable (but not required) Experience, Skills, and/or Background:
* Bachelor's degree in marketing, advertising, communications, interactive/digital media, or related discipline
* Marketing or advertising agency/full service agency experience a huge plus
* Graphic design skills and/or design software experience
* Copywriting
* Web analytics / Google Analytics
* B2C marketing and advertising experience
* Mobile marketing experience
* Recruitment or talent acquisition industry experience
* HTML / coding
* SEO
* Email marketing
* Google Ad Certification
* Facebook Blueprint Certification
* CRM experience
ManpowerGroup is an EOE/AA/Vets/Disabled Employer