JOIN A GROWING COMPANY We are currently seeking a Senior Marketer to join our team. This role can be based anywhere within the contential United States. About this Role Energetic and intuitive marketer with excellent communication skills. Proven ability to identify opportunities and deliver effective strategies to generate results. Experienced in planning, branding and demand generation activities. Adept in online and traditional marketing. About ALC For more than 40 years, ALC has been a leading privately-held 1st party data and services providers. Headquartered in Princeton, New Jersey—and with offices across the United States —the company enables its roster of clients — including the leaders in virtually every business sector — to grow and improve bottom-line profitability through the innovative use of data. ALC offers excellent benefits including medical, dental, vision, life, LTD, 401k w/ company match, paid time off, business casual dress, summer hours, customized training & more If you are one of the “best and brightest” in your field and you’re looking to position yourself for the future, this is a great opportunity. Equal Employment Opportunity ALC provides equal employment opportunities to all employees and applicants for employment. All practices such as recruitment, selection, promotions, and other terms and conditions of employment are administered in a manner that ensures there is no discrimination on the basis of race, color, national origin, ancestry, religion, citizenship, age, gender, gender expression or identity, sexual orientation, marital status, disability, pregnancy, medical condition, genetic information, protected veterans, or any other protected characteristic under applicable law. For immediate consideration, please create a profile and make sure you provide your resume and current contact information. We look forward to learning more about you and the value you can bring to ALC We want to be your Employer of Choice EOE/M/F/D/V R esponsibilities include but are not limited to: Establish effective working relationships with sales, product and agency teams to ensure products and solutions are implemented through sales enablement and marketing demand generation programs. Develop and deliver appropriate sales enablement tools. Execute online and offline marketing initiatives, integrating online and new media, email, print, direct mail, social media, company website, SEO strategies, brand awareness, and drip marketing initiatives. Articulate product and solution offerings, including key benefits, for use by sales and marketing. Identify client success stories and work with account teams to create appropriate case studies and collateral. Execute marketing campaigns and report performance to drive new client acquisition and sales revenue. Create content for corporate marketing collateral, website content, social media and other initiatives. Provide assistance on press releases, contributed articles, presentations, events, and conferences. Internal reporting and other duties as assigned. In addition, our 'ideal candidate' has the following skills & experience: Creative thinker, excellent listener and communicator. 3 – 5 years of marketing experience, preferably in a related industry. Skilled in demand generation initiatives. Strong verbal and written communication skills. Ability to manage multiple projects with varying priorities at one time to deliver on time results within budget. Experience working closely with sales organizations with a strong affinity for sales team success. Experienced with salesforce.com, Microsoft products, etc. Bachelor’s degree preferred.
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