Marketing Automation Specialist
To see similar active jobs please follow this link: Remote Marketing jobs
Cloud Theory: Marketing Cloud Specialist
Summary:
In this role, we are looking for the Marketing Cloud Specialist to be the internal expert in the processes and tools used for email marketing through Salesforce and Salesforce Marketing Cloud. They will need to be able to offer best practices and innovative designs for their marketing initiatives. The Marketing Cloud Specialist will have the opportunity to run marketing engagements and build a team to further grow the practice.
Essential Functions:
- The set up and implementation of Marketing Automation tools such as Salesforce Marketing Cloud and Pardot.
- Utilize Salesforce Marketing Cloud to create journeys using Journey Builder and sync data from Salesforce CRM to Marketing Cloud and back.
- Provide solutions to execute both tactical and strategic email campaigns.
- Provide suggestions for marketing automation processes and campaign management.
- Lead requirement-gathering sessions.
- Project Management
- Presentation of deliverables to clients.
- Continued learning and training on marketing automation tools and best practices.
- Working knowledge of marketing automation strategies, including: progressive profiling, nurturing campaigns and dynamic segmentation.
- Ability to lead and work with a team.
- Understanding of HTML as used in the Pardot email editor.
- Monitor data quality and integrity.
- Manage multiple engagements concurrently
- Work with the Salesforce Administrator and other key stakeholders on the development of new processes and procedures to ensure email quality, successful delivery, and click-ability
Competencies:
- Effective writing skills
- Time Management
- Strong Business Analyst skills
- Positive Attitude, Team Player while still sustaining ability to build and lead a team
Additional Qualifications:
Required:
- Experience on the Salesforce.com platform
- Heavy knowledge with Salesforce Marketing Cloud and Pardot
- 3+ years experience with accomplishments that showcase capabilities
- Basic knowledge of HTML and CSS; Basic SQL skills
Preferred:
- Experience with Financial Services or Alternative Investments
- Experience with Web Design
- Experience with Social Media platforms
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
Benefits offered: Vision, Medical, 401k, Dental
Employment Type: Full Time, Remote
About the job
Marketing Automation Specialist
To see similar active jobs please follow this link: Remote Marketing jobs
Cloud Theory: Marketing Cloud Specialist
Summary:
In this role, we are looking for the Marketing Cloud Specialist to be the internal expert in the processes and tools used for email marketing through Salesforce and Salesforce Marketing Cloud. They will need to be able to offer best practices and innovative designs for their marketing initiatives. The Marketing Cloud Specialist will have the opportunity to run marketing engagements and build a team to further grow the practice.
Essential Functions:
- The set up and implementation of Marketing Automation tools such as Salesforce Marketing Cloud and Pardot.
- Utilize Salesforce Marketing Cloud to create journeys using Journey Builder and sync data from Salesforce CRM to Marketing Cloud and back.
- Provide solutions to execute both tactical and strategic email campaigns.
- Provide suggestions for marketing automation processes and campaign management.
- Lead requirement-gathering sessions.
- Project Management
- Presentation of deliverables to clients.
- Continued learning and training on marketing automation tools and best practices.
- Working knowledge of marketing automation strategies, including: progressive profiling, nurturing campaigns and dynamic segmentation.
- Ability to lead and work with a team.
- Understanding of HTML as used in the Pardot email editor.
- Monitor data quality and integrity.
- Manage multiple engagements concurrently
- Work with the Salesforce Administrator and other key stakeholders on the development of new processes and procedures to ensure email quality, successful delivery, and click-ability
Competencies:
- Effective writing skills
- Time Management
- Strong Business Analyst skills
- Positive Attitude, Team Player while still sustaining ability to build and lead a team
Additional Qualifications:
Required:
- Experience on the Salesforce.com platform
- Heavy knowledge with Salesforce Marketing Cloud and Pardot
- 3+ years experience with accomplishments that showcase capabilities
- Basic knowledge of HTML and CSS; Basic SQL skills
Preferred:
- Experience with Financial Services or Alternative Investments
- Experience with Web Design
- Experience with Social Media platforms
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
Benefits offered: Vision, Medical, 401k, Dental
Employment Type: Full Time, Remote