Project: A super cool on-demand courier and ride-sharing app/service.
The Role: As the brand leader, you will play a key role in helping and developing the brand/marketing strategy, shaping the brand identity and develop and execute all integrated channels. You will be responsible for managing the creation, development, execution, monitoring and analyzing of all brand initiatives. You’re known for your fine-tuned aesthetics, your pixel-perfection, and good design judgment.
- Determine brand vision and how it plays out across all touch points, including marketing, digital, and product
- Define visual brand on the web, in print, and in person.
- Develop and share scalable processes and best practices
- Ensure visual communication and brand standards are met
- Evolve social marketing collateral to help leverage our growing marketing needs
- Ensure all work aligns with design principles and brand standards
- You love thinking out-of-the-box and doing cool stuff, but understand that there needs to be a hook into business goals and success
- Portfolio demonstrating ability to implement a combination of strategic, conceptual and design skills creating original, persuasive and visually compelling work
- Strong understanding of the ride-share market and business environment
- Strong sense of design principles, typography, layout, and conceptual skills
- Strong visual design and storytelling skill
- Strong understanding of effective Creative Design practices, trends, techniques, and processes across various touch points or mediums (e.g. online, mobile, direct)
- Attitude: you are a passionate, collaborative, positive team player
- Background in mobility; thought-leader in design, branding and marketing preferred but not required
- Mastery of composition, typography, color, and imagery
- Creative and innovated marketer with the ability to execute across a variety of channels
- Strong understanding of digital media methods with the ability to determine the most effective ways of engaging audiences and serving the most effective content
Boon is a transportation technology company. Transporting people, goods and beyond efficiently and in the most affordable way is in the core of Boon. Boon will develop technology and intelligent platforms to ease the transportation of goods and people in the most convenient way.