Monoset
Freelance / Contract
Global
Tags:
adwords
ppc

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We are looking for an experienced, results-driven Google Adwords Specialist to rapidly improve performance and scale our account.

Recently launched an ecommerce brand selling affordable-luxury consumer product. Adwords search and remarketing campaigns implemented and minor optimisations have produced positive ROAS at small budget. Now looking for expert to work with to grow spend and return.

We are experienced entrepreneurs looking for a partner for the long term to work on this and other projects.

Strategy:

  • Understand and appreciate the context of the business, the market / product and the customer and incorporate into strategy.
  • Work with the business owner to devise a suitable Adwords strategy to grow campaign performance in terms of budget, ROAS and ROAS%.
  • Offer up and be available to discuss new ideas / opportunities for expanding Adwords contribution to sales growth.

Activities:

  • Implement strategic and tactical improvements to campaigns as might be necessary across search, display and remarketing across mobile, tablet and desktop.
  • Carry out testing to systematically optimise account performance across bid management, keyword management, ad copy testing, landing pages etc.
  • Implement, test and iterate any Adwords products not already in use that may contribute to growth.
  • Monitor and improve fundamentals of account i.e. keyword management etc.
  • Carry out competitor research and adapt approach as necessary.

Results:

  • Demonstrated improvement in; (1) Return on Advertising Spend (Absolute and Percentage %), while; (2) scaling spend.
  • Report at agreed intervals on activities, plans and agreed KPI’s.
  • Available for discussion on scheduled calls and for strategy sessions on occasion as well as Adwords related queries.

Background:

  • Worked on Adwords for 5+ Years – Expert Level.
  • Experienced across; Search, Remarketing, Display and ideally Google Shopping/other paid ad networks. 
  • Excellent proficiency in Google Analytics.
  • Excellent proficiency in reporting and data analysis.
  • Experienced and demonstrated ecommerce sales growth – preferably from ground up build.
  • Mobile, Tablet and desktop Adwords experience.
  • Ability to describe previous comparable projects and contribution to them.
  • Experience working remotely.
  • Smart, flexible with a common-sense straightforward approach.
  • Skill Attributes; analytical, empathetic, organised / methodical.
  • Should have references available